Are the items on your menu selling as well as you hoped? If not, it’s time to take a good hard look at what you’re offering and implement some changes to ensure that your menu is helping you to sell the food your chef and kitchen staff works so hard to serve up. How your menu speaks to your customers is one of the most important elements to your success. Here are 6 tips to help you create a better restaurant menu.
Make it stand out
The consumers of today want to eat something that seems unique. No one is going out to eat the kinds of food that they can easily prepare at home. What today’s diners want is something familiar yet different. While that seems oxymoronic, consider the success of fusing foods to create something unusual. These are the kinds of dishes that people want because they have a special flair but aren’t so different that they’re perceived as strange.
If your menu doesn’t have enough healthy options, you’re losing market share. More and more consumers are looking for those healthy choices when they dine out, and more and more of them are concerned about where that food is coming from.
Less is more
Does your menu read more like a novel than a menu? Too many choices can be overwhelming. Restaurant experts recommend listing no more than 8 items per each section of your menu.
Special diets deserve special items
Vegans, vegetarians, and gluten-free eaters don’t want to go out to eat for a plain plate of vegetables. It needs to look and taste worthy of the price you set for it. Chefs that create enticing options for people that adhere to these diets will keep them coming back again and again.
When your chef works hard to design original and bold creations, it’s important to describe it in such a way that it entices your guests to order it. Stay away from overly-fluffy descriptions but don’t just blandly list the ingredients either. Striking a balance here is crucial.
Keep the layout clean
A menu should be easy on the eyes. If you have too many design elements, just like having too many options to order from, it can cause too much distraction.
Is your menu guilty of any of these mistakes? Take a good look at it and see what you can do to improve your menu. Doing so will help maximize your profitability and help you to keep bringing back your clientele over and over again.